Amanufacturer of a brand of high-end hiking boots and specialized athletic shoes has hired your agency to run a print campaign. you tell the client that a full-page, black-and-white ad in hiking and biking magazine will cost them $1,650 to run once. you also remind the client that the circulation of the magazine is 42,000. to give the client the cost per thousand for this media buy, which formula would you use?

Which of the following best explains why treasury bonds have an effect on the size of the money supply? a. the amount of treasury bonds in circulation affects both unemployment and inflation. b. the government can spend more money and charge lower taxes by using treasury bonds. c. the federal reserve bank can buy and sell these bonds to raise or lower bank deposits. d. the interest paid on treasury bonds influences the interest rates charged by private banks. 2b2t

As a group is leaving, you ask them if they had a good experience at the restaurant. they mention that they had poor service and their food was cold. a. apologize and ask them to give the restaurant another chance in the future. you tell them that guests usually have a great experience here. b. apologize then ask for the server’s name and immediately notify the manager after they leave. c. apologize for the bad experience and ask them to wait as you call the manager to talk to them. d. apologize for the bad experience and encourage them to complete the customer service survey. this feedback will ensure other guests do not have the same experience.

Problem 9-5. net present value and taxes [lo 1, 2] penguin productions is evaluating a film project. the president of penguin estimates that the film will cost $20,000,000 to produce. in its first year, the film is expected to generate $16,500,000 in net revenue, after which the film will be released to video. video is expected to generate $10,000,000 in net revenue in its first year, $2,500,000 in its second year, and $1,000,000 in its third year. for tax purposes, amortization of the cost of the film will be $12,000,000 in year 1 and $8,000,000 in year 2. the company’s tax rate is 35 percent, and the company requires a 12 percent rate of return on its films. required what is the net present value of the film project? to simplify, assume that all outlays to produce the film occur at time 0. should the company produce the film?