Adrienne has received her first solo assignment since she was hired as a junior marketing researcher for a national food and beverage distributor. she has been asked to formulate some preliminary ideas about new product development for coffee products sold in the distributor’s on-premise consumption outlets. she understands that this assignment is a test to see whether she knows the process. she decides to start with the basics, adding a twenty-first-century twist. how will adrienne begin the process of formulating ideas about new product development?

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As a project manager for a large construction company, shaun decided to make the performance appraisal process as painless as possible for his crew. he spent a considerable amount of time creating performance standards he felt were reasonable, and after six months' time, he scheduled individual appointments with each worker to discuss strengths and weaknesses and areas that needed improvement according to the standards he privately set. some employees were sent to vestibule training, and one even got a promotion with additional compensation. what did he fail to do correctly

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