You are the manager of impromptu printing, a leading print shop. impromptu's resources include a highly experienced staff and state-of-the-art printing presses. however, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. although your staffing and equipment is not optimized for rapid production, you decide to start offering a same-day guarantee to your customers. according to the resource-based view, what is wrong with this decision?

According to the resource-based view, the mistake in this decision is that the company is looking to the outside at the competitive environment to find a competitive advantage instead of looking inside the organization to find it.

Explanation:

The resource-based view is an approach that has the goal to identify internal resources within the organization that can provide a competitive advantage. According to this approach, it is better to use the resources you have in a different way to take advantage of a new opportunity than trying to acquire a new skill.

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