In the environment in which barilla operated in 1990, do you believe that jitd (or a similar program) would be feasible? if so, which customers would you target next? how would you convince them that the jitd program was worth trying? if not, what alternatives would you suggest to address some of the difficulties currently being faced by barilla’s operating system?

Google started as one of many internet search engines, amazon started as an online book seller, and ebay began as a site where people could sell used personal items in auctions. these firms have grown to be so large and dominant that they are facing antitrust scrutiny from competition regulators in the us and elsewhere. did these online giants grow by fairly beating competition, or did they use unfair advantages? are there any clouds on the horizon for these firms -- could they face diseconomies of scale or diseconomies of scope as they continue to grow? if so, what factors may limit their continued growth?