Anewly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in the apprentice, a popular television reality show. in this example, the women hoping to work for donald trump served as primary membership groups.

The correct answer is False.

Explanation:

A main reference group requires direct, face-to-face membership, so a television program cannot serve as the main reference group.

The reference groups are people whom we use as an evaluation basis and it could be said that they are the ones who almost make the decision about what products or services to consume. They have an effect on consumer purchases as they influence the information, attitudes and aspirations that help shape the buying behavior. The reference groups have a considerable influence on the purchase of luxury products, but not necessary products, for example, when you buy a pair of shoes you comment with your friends about the price, the brand, the color, the style , the store where you buy them, etc., to the point that you end up buying something that of course you like but also your friend.

where is the graph?