Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all the foods we eat, it is an important concern. that’s why ben & jerry’s launched a microsite to increase the awareness of the issue. in addition, it launched a "twitcause" campaign on twitter, raising $7,000 in two days. this example illustrates the positive consequences of
a. green marketing.
b. social responsibility.
c. corporate benevolence.
d. ethical responsibility.
e. economic responsibility.