Hines cosmetic co. sold beauty preparations nationally to beauty shops at a standard or fixed- price schedule. some of the shops were also supplied with a free demonstrator and free advertising materials. the shops that were not supplied with them claimed that giving the free services and materials constituted unlawful price discrimination. hines replied that there was no price discrimination because it charged everyone the same. what it was giving free was merely a promotional campaign that was not intended to discriminate against those who were not given anything free. was hines guilty of unlawful price discrimination? explain

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.