Roxanne has completed her positioning analysis and believes she understands why her adult milk beverage has been performing so badly. her product was the first product to use aseptic packaging, which allows milk to be stored at room temperature for long periods of time. introduced in 1999, the product was positioned as a survival food because everybody was worrying about y2k problems at the turn of the century. today people are more concerned about nutrition and her aseptic milk is very low in fat. to take advantage of this, she changes her advertising slogan from "it will keep you alive in the next century" to "a healthy beverage, ready and waiting". roxanne is trying to?