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Business, 10.10.2019 17:10, maysen2001
C. k. prahalad and associates introduced the concept of a global market, not necessarily defined by national borders but rather by the pockets of poverty across countries, and consisting of 4 billion people across the globe with annual incomes of less than $1,200. they refer to these consumers, concentrated in the ldcs and lldcs, as markets.
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C. k. prahalad and associates introduced the concept of a global market, not necessarily defined by...
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