Vincent cosmetics decides to launch a cream with a claim that it makes skin "nine times smoother." the claim is based on a study of 30 respondents who used products of other brands as well. however, a second study on a larger sample reveals only a mild correlation between the use of the cream and smoother skin. in these circumstances, which of the following is the most ethical approach that vincent cosmetics can follow?
a) it should market the product as planned with the promotional line of "nine times smoother."
b) it should modify the results of the study to depict a strong correlation.
c) it should report the result as it is, or improve the product to match its claim.
d) it can continue to claim a high correlation and add a tag line saying "results may vary."
e) it should feature a testimonial from a satisfied user in an advertisement to support its claim.

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Choose all that apply. a financially-responsible person has a budget has no plan spends less than they make pays for everything with a credit card saves their money pays bills on time

A. economic resources to be used or turned into cash within one year. b. reports assets, liabilities, and stockholders' equity. c. decrease assets; increase liabilities and stockholders' equity. d. increase assets; decrease liabilities and stockholders' equity. e. an exchange or event that has a direct and measurable financial effect. f. accounts for a business separate from its owners. g. the principle that assets should be recorded at their original cost to the company. h. a standardized format used to accumulate data about each item reported on financial statements. i. the basic accounting equation. j. the two equalities in accounting that aid in providing accuracy. k. the account credited when money is borrowed from a bank using a promissory note. l. cumulative earnings of a company that have not yet been distributed to the owners. m. every transaction has at least two effects. n. amounts presently owed by the business. transaction, separate entity assumption, balance sheet, liabilities, assets, current assets, notes payable, duality of effects, retained earnings, debit.