A bbb-rated corporate bond has a yield to maturity of 11.1 %. a u. s. treasury security has a yield to maturity of 9.1 %. these yields are quoted as aprs with semiannual compounding. both bonds pay semi-annual coupons at a rate of 9.8 % and have five years to maturity. a. what is the price (expressed as a percentage of the face value) of the treasury bond? b. what is the price (expressed as a percentage of the face value) of the bbb-rated corporate bond? c. what is the credit spread on the bbb bonds?

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.