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Aconsumer tells another consumer, "every time i eat at big bill's steakhouse, i get poor service." whether this is true or not, it is the consumer's perception. this is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. this scenario would be an illustration of the heuristic.
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Aconsumer tells another consumer, "every time i eat at big bill's steakhouse, i get poor service." w...
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