Business, 08.10.2019 00:00, CorsoGod

Which of the following statements about sales estimates is correct?
a. market potential is the maximum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
b. market potential places absolute limits on company sales potential.
c. in the buildup approach, the marketing manager first develops a general economic forecast for a specific time period.
d. industry-wide marketing activities directly impact the company's sales potential. e. competitive efforts have little influence over company sales potential.

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Which of the following statements about sales estimates is correct?
a. market potential is t...