Gold sheen, a cosmetic company, introduced a new range of herbal cosmetics in a market largely dominated by non-herbal products. aware of the growing customer concern surrounding the overuse of chemicals in beauty products, gold sheen's strategy was to associate its brand with long-term safety that ranked high on consumers' priority list. which of the following strategies does gold sheen use in this instance?
a. vertical integration strategy
b. diversification strategy
c. positioning strategy
d. horizontal integration strategy
e. product placement strategy

Which of the following differentiates cost accounting and financial accounting? a. the primary users of cost accounting are the investors, whereas the primary users of financial accounting are the managers. b. cost accounting measures only the financial information related to the costs of acquiring fixed assets in an organization, whereas financial accounting measures financial and nonfinancial information of a company's business transactions. c. cost accounting measures information related to the costs of acquiring or using resources in an organization, whereas financial accounting measures a financial position of a company to investors, banks, and external parties. d. cost accounting deals with product design, production, and marketing strategies, whereas financial accounting deals mainly with pricing of the products.