You’re currently assigned to the mobile products team at intel, supporting their marketing efforts. you’ve been watching sales data come in for a specific product line, the particles chips. intel invented these chips in 2010 and has held the market ever since. microprocessors have become increasingly revolutionized for the rapid rise of smart phones. a new competitor has entered the market to compete against particles, and you’ve noticed that the customer defection rate had a sharp increase last month. the percentage of repeat customers buying particles from us declined suddenly. you know that the cost of acquiring a new customer is higher and less efficient than continuing to sell to an existing customer. what would you do? pull together a cross-discipline team to discuss the internal perspectives on the particles. the team should include r& d, sales and production. conduct a quick market research study to learn directly from customers if they’re buying mobile strategies enterprise’s (mse) product chipz instead of particles and why.