Mistine is a direct selling cosmetics firm based in thailand. originally, it made a name for itself selling an affordable product that was of good quality. it focused mainly on housewives. however, over the years mistine has expanded its focus, targeting more groups such as teenagers and higher-income women. unlike many comparable direct selling firms, mistine engages in much advertising. its advertising campaigns must be tailored toward the appropriate target market. refer to scenario 5.4. what type of segmentation strategy is mistine using?

What is free trade? a. trade that is not subject to taxes or fees b. trade that governments do not interfere with c. trade with a high level of government regulation d. trade between states in the u. s. b

Which of the following tasks would be a line cook's main responsibility? oa. frying french fries ob. chopping onions oc. taking inventory of stocked dry goods od. paying invoices

The cook corporation has two divisions--east and west. the divisions have the following revenues and expenses: east west sales $ 603,000 $ 506,000 variable costs 231,000 300,000 traceable fixed costs 151,500 192,000 allocated common corporate costs 128,600 156,000 net operating income (loss) $ 91,900 $ (142,000 ) the management of cook is considering the elimination of the west division. if the west division were eliminated, its traceable fixed costs could be avoided. total common corporate costs would be unaffected by this decision. given these data, the elimination of the west division would result in an overall company net operating income (loss)