Business, 06.10.2019 10:02, alondrachon
Fedex hired an ad agency to create advertising that would communicate the benefits of using its service. the agency wanted to collect information about consumers’ attitudes toward fedex. online and mail surveys were employed to gather the data. a total of 800,000 surveys were returned and moved into fedex’s mkis. this collection of survey data within the mkis is called a(an) .
Answers: 3
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Fedex hired an ad agency to create advertising that would communicate the benefits of using its serv...
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