Baking soda is an ingredient in cooking. it also has the property of absorbing odors. the dwight and church company found that many people were leaving an open box of baking soda in their refrigerator to absorb food odors. in order to take advantage of this opportunity, they developed a special package with many air vents specifically for use as a refrigerator deodorant. arm and hammer used segmentation to develop this product?
select one:
a. business versus consumer
b. demographic
c. buying behavior
d. geographic.
e. psychographic.

Jose recently died with a probate estate of $900,000. he was predeceased by his wife, guadalupe, and his daughter, lucy. he has two surviving children, pete and fred. jose was also survived by eight grandchildren, pete’s three children, naomi, daniel, nick; fred’s three children, heather, chris and steve; and lucy’s two children, david and rachel. jose’s will states the following “i leave everything to my three children. if any of my children shall predecease me then i leave their share to their heirs, per stirpes.” which of the following statements is correct? (a) under jose’s will rachel will receive $150,000. (b) under jose’s will chris will receive $150,000. (c) under jose’s will nick will receive $100,000. (d) under jose’s will pete will receive $200,000.