Tracy is thinking of marketing a new energy drink. her key selling proposition will be that her product tastes just as good at room temperature as it does when it is ice cold. she plans on testing whether or not students will like her new energy drink by showing pictures of her drink and the other leading brands to students outside the student union. if the majority of students prefer the picture of her product, she will go ahead with the product launch. tracy may have a problem with the of her measurement in this market research project.

The correct answer is Representativeness.

Explanation:

The most transcendent characteristic of a sample is representativeness. Sampling gets its full meaning while ensuring that the characteristics that are to be observed in the population are properly expressed in the sample. So generalizing the population from the sample is only justified if it really represents the population. Preserving representativeness is the most important attribute that sampling should gather, which will allow us to generalize the results obtained in the sample to the population