Exercise 4b-4 direct method [lo4-10] the ferre publishing company has three service departments and two operating departments. selected data from a recent period on the five departments follow: service departments operating departments administrative janitorial maintenance binding printing total costs $80,900 $67,300 $35,600 $247,600 $491,300 $922,700 number of employees 30 60 220 790 250 1,350 square feet of space occupied 3,200 12,400 11,100 11,500 69,600 107,800 hours of press time 9,900 31,600 41,500 required: assuming that the company uses the direct method rather than the step-down method to allocate service department costs, how much cost would be assigned to each operating department?

Owning a word is a characteristic of a powerful a. productb. servicec. organization d. brand

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e. g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.

Shawn received an e-mail offering a great deal on music, movie, and game downloads. he has never heard of the company, and the e-mail address and company name do not match. what should shawn do?