Michael cram alleged that he was the sole creator of a unique talking bottle opener. his product was very successful and he licensed the product to numerous ncaa schools, major league baseball, the national football league, nascar, and various movie and tv studios. cram became aware that a similar talk- ing bottle opener, featuring mcfarland's movie character "ted," was sold with dvds of the movie. cram sued seth mcfarland, the creator of ted; universal studios, the producer of the movie; and target, which distributed the product, for trade dress infringement. cram maintains that the trade dress"