After dividing the market into segments, holiday inn has created hotel offerings under the intercontinental, crowne plaza, holiday inn, holiday inn express, hotel indigo and candlewood suites brands, targeted at price insensitive vacationers, ‘road warrior’ executives, price conscious travelers, and mobile middle class vacationers, respectively. this is an example of:

a. micromarketing
b. concentrated marketing
c. undifferentiated marketing
d. differentiated marketing
e. mass marketing

D. Differentiated marketing

Explanation:

Under the differentiated marketing strategy, a company will create a campaign for a product or service to two or more market segments. Under this strategy, the company may market the same product using different examples. For example, marketing the ''high quality'' of the product to luxurious customers and ''affordability/ low-cost'' to the price sensitive customers. Option D is an example of differentiated marketing.

step 1: create a plan

step 2: inventory facility equipment/assets

step 3: create preventive maintenance procedures

step 4: create preventive maintenance schedules

step 5: train your maintenanceteam

step 6: analyze – adjust - improve

or

step 1 – pm procedure design: doing the effective things

step 2 – pm procedure scheduling: efficient use of people and resources

step 3 – pm lubrication engineering

step 4 – pm training: back on the chain gang

step 5 – pm program management plan

step 6 – communicate, communicate, communicate

answer; /// the above statement is (true);