When the marketers of a mobile phone manufacturing company want to determine the impact of individual media such as television and online display ads on sales as well as that of trade activities like every day low price, off-shelf display and so on, they usually use

a) marketing metrics
b) market segmentation strategies
c) market capitalization techniques
d) market basket analysis
e) marketing-mix models

Which value describes the desire to be one’s own boss? a. autonomy b. status c. security d. entrepreneurship

The following accounts are denominated in pesos as of december 31, 2015. for reporting purposes, these amounts need to be stated in u. s. dollars. for each balance, indicate the exchange rate that would be used if a translation is made under the current rate method. then, again for each account, provide the exchange rate that would be necessary if a remeasurement is being made using the temporal method. the company was started in 2000. the buildings were acquired in 2002 and the patents in 2003. (round your answers to 2 decimal places.) exchange rates for 1 peso are as follows: 2000 1 peso = $ 0.28 2002 1 = 0.26 2003 1 = 0.25 january 1, 2015 1 = 0.24 april 1, 2015 1 = 0.23 july 1, 2015 1 = 0.22 october 1, 2015 1 = 0.20 december 31, 2015 1 = 0.16 average for 2015 1 = 0.19

Money from an allowance or job is known as .