Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. the letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and hisaoki's company name. hisaoki never considered that this problem might arise. hisaoki's company failed to

identify future issues

Explanation:

According to my research on a company decision making process, I can say that based on the information provided within the question the company failed to identify future issues. When making a decision on an advertising campaign or representation, a company needs to be able to predict based on the information available, the different issues that may arise from their involvement in something. Which based on the letter, Hisaoki's company did not do this.

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answer; normative economics;

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