Which of the following is not a common shortcoming when wording a company's vision statement? when the statement is somewhat: vague or incomplete—short on specifics. flexible—is adjusted according to changing circumstances. bland or uninspiring—short on inspiration. generic—could apply to almost any company (or at least several others in the same industry). reliant on superlatives (best, most successful, recognized leader, global or worldwide leader, first choice of customers).

Required: 1-a. the marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. calculate the increase or decrease in net operating income. 1-b. should the advertising budget be increased ? yes no hintsreferencesebook & resources hint #1 check my work 8.value: 1.00 pointsrequired information 2-a. refer to the original data. management is considering using higher-quality components that would increase the variable expense by $2 per unit. the marketing manager believes that the higher-quality product would increase sales by 10% per month. calculate the change in total contribution margin. 2-b. should the higher-quality components be used? yes no