Which of the following is the objective of financial reporting? to provide information: a. used to identify, measure, analyze and communicate financial information needed by management to plan, control and evaluate a company’s operations. b. that defines the process of how and at what cost money is allocated among competing interests. c. about the reporting entity that is useful to present and potential equity investors, lenders, and other creditors. d. about the management and shareholders of an enterprise.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.