Concam inc. manufactures television sets. last month direct materials (electronic components, etc.) costing $500,000 were put into production. direct labor of $800,000 was incurred, overhead equaled $450,000, and selling and administrative costs totaled $360,000. the company manufactured 8,000 television sets during the month. assume that there were no beginning or ending work in process balances. the total product costs for last month were:

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.