Business, 20.09.2019 22:20, Killion2022

At the time of mary kay’s expansion into the indian market, the average income in delhi was $1,420 and in mumbai it was $2,850 (u. s. these average per capita incomes were some of the highest incomes in all of metropolitan india. to be successful in the indian market, mary kay executives chose a "mass-tige pricing" strategy wherein mary kay would be accessibly priced for the average middle-class indian consumer. this is an example of how forces affect the marketing mix for mary kay’s brand in india.

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At the time of mary kay’s expansion into the indian market, the average income in delhi was $1,420 a...