The town of genter recently witnessed a devastating hurricane that crippled the town's infrastructure. q-mart, a retail chain that plans to open a new retail store in genter, organizes a program to the people of genter. the program consists of providing free meals to those who lost their dwellings in the hurricane. what section of the marketing microenvironment is q-mart most likely trying to reach?

Four key marketing decision variables are price (p), advertising (a), transportation (t), and product quality (q). consumer demand (d) is influenced by these variables. the simplest model for describing demand in terms of these variables is: d = k – pp + aa + tt + qq where k, p, a, t, and q are constants. discuss the assumptions of this model. specifically, how does each variable affect demand? how do the variables influence each other? what limitations might this model have? how can it be improved?