Business, 18.09.2019 17:30, Qwerty2771

Nike has been able to capitalize on its relationship with basketball star lebron james, not only by endorsing him, but by also developing a lebron james collection composed of t-shirts, socks, basketball apparel, and sneakers. the lebron x shoe line has been especially successful: when released, the base shoe was priced at about $180, while a version embedded with nike-plus sensors—which track how high a player can jump and how far he or she can run—sold for $260.

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Nike has been able to capitalize on its relationship with basketball star lebron james, not only by...