Which of the following best defines integrated marketing communications?
a. it is software t...
Which of the following best defines integrated marketing communications?
a. it is software that gathers and analyzes information about customer interactions with all the employees of a company.
b. it involves coordinating the various promotional elements and other marketing activities that interact with a firm's customers.
c. it is a term used in cause marketing that speaks about the degree of control customers hold over the cause they choose to support.
d. it involves dividing the customers into similar subgroups based on media usage, demographics, psychographics, and product usage.
e. it is a collection of informational resources that describes a company's products and services and assists in marketing the same.
Answers: 2
Business, 22.06.2019 12:50, tayjohn9774
Kendrick is leaving his current position at a company, and charlize is taking over. kendrick set up his powerpoint for easy access for himself. charlize needs to work in the program that is easy for her to use. charlize should reset advanced options
Answers: 3
Business, 22.06.2019 19:00, xcncxgnfxg6487
Consider the following information on stocks a, b, c and their returns (in decimals) in each state: state prob. of state a b c boom 20% 0.27 0.22 0.16 good 45% 0.16 0.09 0.07 poor 25% 0.03 0 0.03 bust 10% -0.08 -0.04 -0.02 if your portfolio is invested 25% in a, 40% in b, and 35% in c, what is the standard deviation of the portfolio in percent? answer to two decimals, carry intermediate calcs. to at least four decimals.
Answers: 2
Business, 22.06.2019 23:40, xrenay
Four key marketing decision variables are price (p), advertising (a), transportation (t), and product quality (q). consumer demand (d) is influenced by these variables. the simplest model for describing demand in terms of these variables is: d = k – pp + aa + tt + qq where k, p, a, t, and q are constants. discuss the assumptions of this model. specifically, how does each variable affect demand? how do the variables influence each other? what limitations might this model have? how can it be improved?
Answers: 2
Business, 23.06.2019 00:30, Chen19241
2. which of the following statements about interest is true? a. interest is a one-time fee that you pay for lending money. b. interest is expressed as a percentage of the amount you are borrowing. c. because interest rates tend to be small numbers, they typically don't have much effect on the price of the goods you're purchasing. d. interest is a penalty that you pay when you don't pay your bills on time.
Answers: 1
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