Select a statement that is not correct about the significance of the ethics in marketing.
a. firms’ commitment to ethical standards is highly correlated with their financial/non-financial performance.
b. multinational company’s ethical capability is a sustainable source of competitive advantage.
c. companies practicing ethical or philanthropic corporate social responsibility (e. g., green mountain coffee) are more likely to have involved and committed employees.
d. without trust, relationship would hardly build up. seeing your business partner behaving unethically, you would not trust him/her. therefore, ethics is the foundation of relationship marketing.
e. companies that have high ethical standards often fail to obtain financial goals.
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Select a statement that is not correct about the significance of the ethics in marketing.
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