When online advertising platforms like google’s adwords allow media buyers to select what time of day ads run, on what kind of pages, adjust their bids, run campaigns for designated periods based on the day of the week, the month, or even the year, the service is allowing a high degree of control over the campaign’s objectives.

As the beneficiary of a life insurance policy, you have two options for receiving the insurance proceeds. you can receive a lump sum of $200,000 today or receive payments of $1,400 a month for 20 years. if you can earn 6 percent on your money, which option should you take and why

Why does an organization prepare a balance sheet? a. to reveal what the organization owns and owes at a point in time b. to reveal how well the company utilizes its cash c. to calculate retained earnings for a given accounting period d. to calculate gross profit for a given accounting period

Rate of return douglas keel, a financial analyst for orange industries, wishes to estimate the rate of return for two similar-risk investments, x and y. douglas's research indicates that the immediate past returns will serve as reasonable estimates of future returns. a year earlier, investment x had a market value of $27 comma 000; and investment y had a market value of $46 comma 000. during the year, investment x generated cash flow of $2 comma 025 and investment y generated cash flow of $ 6 comma 770. the current market values of investments x and y are $28 comma 582 and $46 comma 000, respectively. a. calculate the expected rate of return on investments x and y using the most recent year's data. b. assuming that the two investments are equally risky, which one should douglas recommend? why?