On january 1, 2017, ridge road company acquired 25 percent of the voting shares of sauk trail, inc., for $3,500,000 in cash. both companies provide commercial internet support services but serve markets in different industries. ridge road made the investment to gain access to sauk trail's board of directors and thus facilitate future cooperative agreements between the two firms. ridge road quickly obtained several seats on sauk trail's board which gave it the ability to significantly influence sauk trail's operating and investing activities.

On january 15, the end of the first biweekly pay period of the year, north company’s payroll register showed that its employees earned $32,000 of sales salaries. withholdings from the employees’ salaries include fica social security taxes at the rate of 6.2%, fica medicare taxes at the rate of 1.45%, $3,000 of federal income taxes, $772 of medical insurance deductions, and $260 of union dues. no employee earned > $7,000 in this first period. prepare the journal entry to record north company’s january 15 (employee) payroll expenses and liabilities.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.

Which of the following is the term for something that you can't live without 1. need 2. want 3. good 4. service