Goodfurn furniture company has recently moved to a new, larger location. at the new location, it has been unable to attract sufficient customers. its owner did not have the cash to pay the current loan installment due for the building and inventory so, he decided to reduce all merchandise prices by at least 50 percent for a weekend sale to earn enough to make his loan payment. in this case, the owner's pricing objective can be classified as:
a. market share maximization.
b. satisfactory profits.
c. asset maximization.
d. sales maximization.

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.