When a consumer has evaluated alternatives in the purchase decision process and selected one, he still must determine from whom he will buy and multiple choice whether internal search will be sufficient for his process. how he can create cognitive dissonance. whether to reveal his choice to others. to whom he can complain if he is not satisfied. when to buy.

Baylaine is a company that sells affordable, low-end cell phones. baylaine's customers can register product or service complaints with the company through emails; the company's customer support team replies to customer queries and complaints within five hours of the receipt of an email. in the context of customer relationship management, baylaine most likely establishes with its customers.