•your company, a white goods manufacturer (primarily major kitchen appliances) based in the united states, has decided to pursue international expansion opportunities in sub-saharan africa. to achieve some economies of scale, your strategy is to minimize local adaptation. focusing on a comparison of two sub-saharan african countries of your choice, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local conditions will be essential.

Recently, verizon wireless ran a pricing trial in order to estimate the elasticity of demand for its services. the manager selected three states that were representative of its entire service area and increased prices by 5 percent to customers in those areas. one week later, the number of customers enrolled in verizon's cellular plans declined 4 percent in those states, while enrollments in states where prices were not increased remained flat. the manager used this information to estimate the own-price elasticity of demand and, based on her findings, immediately increased prices in all market areas by 5 percent in an attempt to boost the company's 2016 annual revenues. one year later, the manager was perplexed because verizon's 2016 annual revenues were 10 percent lower than those in 2015"the price increase apparently led to a reduction in the company's revenues. did the manager make an error? yes - the one-week measures show demand is inelastic, so a price increase will decrease revenues. yes - the one-week measures show demand is elastic, so a price increase will reduce revenues. yes - cell phone elasticity is likely much larger in the long-run than the short-run. no - the cell phone market must have changed between 2011 and 2012 for this price increase to lower revenues.

Which term refers to the cost that motivates an economic decision

Which type of market are you in if your company, along with three other companies, controls 95 percent of the total music industry?