Business, 22.08.2019 22:10, DuckieTime

In an attempt to alter consumers' cognitive component of their attitude toward the pepsi brand of cola, a freshness date was added on the cans. pepsi wanted consumers to consider this attribute that was never a consideration before. pepsi was using which strategy to alter the cognitive structure of a consumer's attitude?

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In an attempt to alter consumers' cognitive component of their attitude toward the pepsi brand of co...