Lars wants to purchase a gift for a colleague whose home he will bevisiting. he decides to bring luxury chocolates, because he knows mostpeople enjoy them. although he is not sure about specific products, larsheads directly for a store selling godiva chocolates because he knowsthis is a high-end brand. lars can be said to haveselect one:
a. brand preference.
b. brand awareness.
c. brand recall.
d. aided recall.
e. brand image.

The advantage of administering personality tests on employees is that it will allow the employer to know the mindset and personality of the employee. this will allow the employer to at least have an idea as to how the employee works and how his attitude in the workplace. the disadvantage is that it may make the employee a little anxious as to whether he would meet the personality requirements of the employer and whether he would be able to retain the job or not.