Starbucks sometimes offers a promotion known as the "treat receipt." patrons purchase a drink of their choice in the morning and then will receive a receipt to turn in after 2: 00 p. m. that same day. with the receipt the customer can choose from any grande iced beverage for just $2.50. which is the most likely market modification strategy for starbucks here?
a. finding new users
b. creating new use situations
c. increasing a product's use by existing customers
d. modifying the product
e. reacting to competitors' positions
Answers: 2
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