Gtransferring core competencies and resource strengths from one country market to another is a good way for companies to develop broader or deeper competencies and competitive capabilities that can become a strong basis for sustainable competitive advantage. feasible only with a global strategy; it can't be done with a multidomestic strategy. best accomplished with a multidomestic strategy as opposed to a global strategy. nearly always the easiest and most sure-fire way to build competitive advantage in trying to compete successfully in foreign markets. unlikely to result in a competitive advantage.