Ga company's values relate to such things as how it will balance its pursuit of financial objectives against the pursuit of its strategic objectives. whether it will emphasize stock price appreciation or higher dividend payments to shareholders. whether it will put more emphasis on the achievement of short-term performance targets or long-range performance targets. how it will balance the pursuit of its business purpose/mission against the pursuit of its strategic vision. fair treatment, integrity, ethical behavior, innovativeness, teamwork, top-notch quality, superior customer service, social responsibility, and community citizenship.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.