Purpose of assignment to develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. this week's assignment is the first part of the development of a marketing plan. it provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. assignment steps to develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. in week 2, create the research section of your plan. create the research section of your marketing plan in minimum of 700 words. include at least 3 elements of the research list of topics (see list below): o research list of topics: o primary research o secondary research