In 2000, volkswagen spent about $551 million per year in advertising. volkswagen sales were around $15.7 billion. volkswagen's advertising spending as a percentage of sales was approximately 3.4 percent. general motors spent about $3.9 billion in advertising over the same period of time. gm's sales were around $136 billion. gm's advertising spending as a percentage of sales was approximately 2.8 percent. according to the book, this information supports the argument that
a. it is difficult to identify a predictable relationship between advertising and sales.
b. the cost of advertising results in higher prices for consumers.
c. advertising does not stimulate competition.
d. advertising does not ultimately benefit the economy as a whole.

1. list five staple convenience goods that you or your household buys on a regular basis. (you do not need to use complete sentences. 2.5 points) 2. list three impulse convenience goods that you or someone you know has purchased. (you do not need to use complete sentences. 2.5 points) 3. describe a shopping good that you or someone you know purchased. what kind of research did you or that person do before buying the product? (1-5 sentences. 3.0 points) 4. choose an example of a company you could start, and decide which business structure would make the most sense for that type of company (sole proprietorship, partnership, llc, c corporation, s corporation, or nonprofit corporation). explain why this structure would be good for this type of company. give at least 3 reasons. (3-6 sentences. 6.0 points) 5. if you were starting a new business, describe at least three departments to the company that you would need right away. why are these departments so important? (1-5 sentences. 3.0 points) 6. describe a product that you think has saturated its market. what makes you think it has saturated its market? (1-5 sentences. 3.0 points)