For advertising strategies to be effective, they must work within the confines of the overall marketing strategy. t/f

The correct answer is True.

Explanation:

A marketing strategy helps to create products and services with the best possibilities of obtaining benefits. This is because the marketing strategy begins with market research, taking into account the optimal target customer, what the competition is doing and what trends could be on the horizon.

Using this information, determine the benefit customers want, what they are willing to pay and how you can differentiate the product or service from the competition.

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