Is the process of creating a perceived difference between an organization's brand and the competition's.
a. differentiation
b. positioning
c. an external position
d. an internal position

The correct answer is "a. Differentiation."

Explanation: Differentiation: it means making the product or service stand out from the rest of its competitors through its own qualities and making it relevant to the target.

Positioning: refers to the place or site that a certain brand occupies in the mind of the target, contemplating elements such as name, logo, typography, corporate colors, type of services or product. The positioning makes the consumer feel that a brand represents something for him and is necessary for his life.

Differentiation

Explanation:

Product differentiation is a system used by companies to showcase special features and benefits of its goods and services distinct from its competitors.

This enables the company to create a high brand that will be recognized by potential customers. It also means that the possibility of picking or selecting this product will be high compared to undifferentiated products.

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