Business
Business, 13.08.2019 04:20, jessicad1198

Jenni sells custom-printed t-shirts and knows that customers begin their journey online with research on their mobile devices and end up making most purchases using their desktop. her measurement report shows that mobile had no impact. what would you recommend to solve this measurement problem? (a) try time-deacy attribution model alongside a last click one. (b) rethink all strategy and start over including devising your own model. (c) make sure attribution models account for cross-device conversion. (d) stop investing in mobile messege and encourage other forms of creative.

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