Henry ventures into a new business with few competitors and requires a huge investment. soon after entering the business, one of henry's competitors introduces a price cut that forces henry to reduce the prices of his products as well. in this scenario, henry has ventured into

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.