Bull’seye sells gift cards redeemable for bull’seye products either in-store or online. during 2018, bull’seye sold $2,150,000 of gift cards, and $1,950,000 of the gift cards were redeemed for products. as of december 31, 2018, $153,000 of the remaining gift cards had passed the date at which bull’seye concludes that the cards will never be redeemed. how much gift card revenue should bull’seye recognize in 2018?

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.