One of the growers is excited by the price increase caused by the blight because he believes it will increase revenue in this market. as an economics student, you can use elasticities to determine whether this change in price will lead to an increase or decrease in total revenue in this market. using the midpoint method, the price elasticity of demand for apples between the prices of $15 and $18 per bushel is , which means demand is between these two points. therefore, you would tell the grower that his claim is , because total revenue will as a result of the blight.ç